Discover The "So Simple, Done For
Of Practice Building Templates
Use To Grow Your Clinic
Faster Than A Buttered Bullet
practitioners don’t always get the patients they deserve…
…many go to the practitioner with the best
Let me get straight to the
Your prospective patients are
drowning in a sea of marketing – leaflets in papers, leaflets through the door and adverts galore – each and
every one of them purporting to be the answer to their problem!
They are inundated with
information offering them advice and telling what them what they should do – and yours is just one of
the adverts they see. If your
clinic material is just like every one else's and there's nothing to set you aside from the rest, nothing
that differentiates your skills from the mediocre - why would they pick your clinic rather
than the one down the road?
Patients are faced with
more choices than ever before and you need to do something which will differentiate you from the clutter,
something which gets you noticed and something which makes people turn to you as their number one
Nowadays, it's as important to be as good at telling people what you can do as it is at
actually doing it. This is because the money is in acquiring the patients – not the actual
last sentence again because it is vitally important.
We are taught that we need to
be the best at what we do – and up to a point that’s absolutely true. If you're absolutely terrible at what
you do then it doesn’t matter how many patients you attract through your doors they’ll all leave as soon as
possible and look elsewhere for someone who actually knows what they’re doing.
But say you see you see
one hundred patients a week.
If you’ve already got a
success rate of 85, 90 or 95 percent then it's going to be incredible difficult to get an extra 25% -
50% (let alone twice as many) of them better. The figures just won’t allow it!
…it's easily possible
to get another 25 - 100% as many patients through the door to work on and - even if your skill
level stays the same - your practice will expand, you'll help more people and your income will go
With all respect to Albert
Einstein, I believe it should be EG = mc2
Exponential Growth = more clients x more
It doesn’t matter what you do or how you do it – there
are only 3 ways to grow a practice.
The first is to get more
clients, the next is to treat them more often and the third is to get them to spend more each time they attend.
To do this you need your marketing to
make you stand out from the clutter - marketing that will help you bring more clients into your clinic, get you
more referrals and get your clients to buy more of your products.
Unlike most practice building
materials which are touted by practitioners who have never run a clinic let alone run a successful one
everything I am going to share with you isn’t just theory – this is stuff that works
in the real world!
All of the examples and
samples included in The Einstein Effect are the actual templates I use in my own
clinic. Your getting a personal “swipe file” of all the ideas and content you’ll ever
need to create attention-grabbing, patient pulling, money-making marketing to drive a flood of new patients
to your clinic.
What I'm sharing is everything you'll ever need to make yourself stand out from every one else -
in effect you'll have no competition. There's an old saying the first one gets the oyster the second gets the shell and with
the help of The Einstein Effect I want you to the go-to practitioner when it comes to
attracting patients into your clinic - and once your running at capacity your colleagues can have the
patients who are left.
I not only show you
what to do, I give you the templates, actual clinic examples, graphics and more to get you started as
fast and easy as possible! I include everything you need to start a virtually “cut and
paste” advertising bonanza of specific, proven examples and suggestions to help generate ideas and
kick-start your own marketing efforts and campaigns.
You're getting an entire disc of practice building
marketing and response ideas, tips and content to help you create better, more profitable marketing in a fast,
easy-to-implement way! Each idea should take longer than 20 minutes to read, fine-tune (by simply adding your
name, clinic details and resizing the piece for example) and you're ready to go - ready to use the
ideas you've created.
You get MAXIMUM VALUE in MINIMUM
I'm going to
share with you everything you need to create patient referral pieces, product discount materials, fliers,
reactivation letters, important notices, recall postcards etc. What's even better is everything i share
with you is so easy to modify and adapt you can do it in you coffee break - or let the staff get on with it
whilst you get down to the important business of getting people better!
Also included is the audio CD and transcript
"The Einstein Effect Marketing Strategies 101". These are simple strategies you should
be using to get you material acted upon – whether you use the templates or not. These ideas are so often
overlooked yet so powerful that if their not done right they reduced the effectiveness of anything you create.
The Einstein Effect is worth getting for this
One of my favourite quotes comes from Earl Nightingale who said,
"many a pilot has gone down with his plane preferring the familiarity of the cockpit to the unknown of the
The comfortable familiarity of running your business the way you
are right now is just that: comfortable and familiar.
Question is... where's it taking
If you want results which are different to those you are
getting at the moment then you are going to need a unique way to differentiate yourself from other clinics and create a distinctive style all of your
....and The Einstein
Effect will give you a massive head start in doing just that!
PS: for more years than I care to remember Jack
Trout (one of the greatest marketing minds there is) has been urging everyone to “differentiate or
die” – be different or get lost in an avalanche or blandness. The Einstein Effect is your chance
to be discover ways to be different, get noticed and profit from it!